![]() Sensory and branding: the impact of expectations on emotionsġ7.00-18.00 Sara Spinelli & John Prescott – Designing a study: emotions, liking, preference.Emotions in the product experience: from the product to the packaging (and back).Measuring emotions from the brain: applied consumer neuroscience.Measuring emotions through physiological measures (ANS).Implicit measurements: Implicit Association and Emotive Projection Test.Explicit measurements: verbal and visual self-reports Standardised and product specific questionnaires examples: EsSense Profile, GEOS, EmoSemio, PrEmo.Hands on: Interpretation of preference mappingġ4.00-15.00 Sara Spinelli – Explaining emotionsġ5.30-17.00 Sara Spinelli – Measuring emotions: methods and case studies Implicit methods: Implicit association task (IAT), primingġ2.00-13.00 Erminio Monteleone – Interpreting individual differences in liking.Rating scales: applications and limitations. ![]() Explicit and implicit measures of preferences.Influences: exposure, familiarity, attention, learning mechanismsġ1.00-12.00 John Prescott – Measuring preferences: methods and case studies.9.30-10.30 John Prescott – Explaining preferences ![]()
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